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Merchandising And Brand Recall: An Overview
Effective marketing is now defined as an integration of various marketing methods in order to get the best yield from or results from the audience. Take for example movies and novels. Novels are not just marketed through bookstores or banners any more. Movies are not just plastered on billboards anymore. The various strategies use to market novels and movies have evolved rapidly to make the best use of available technologies. Even novels that are translated into movies. And once these become popular you can even sell merchandise and branded products. Merchandise marketing is a real hit. It creates awareness, loyalty and following through merchandise products. As always, any everyday item can be merchandised – pens, toys, caps, stickers, t-shirts etc. The latest to join the list are video game merchandise. Marketing through merchandise … Read entire article »
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