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Web-Based Behavioral Monitoring Is Monitoring Everything You Do On The Web – Should You Worry
Online tracking is used to collect very important information from web users. Data gathered could be used by companies that do target advertising and effective marketing techniques could surely boost revenues of these companies. It used to be that data gathering was done through surveys of readers’ preferences and applications. Online tracking was born as advanced technology developed and flourished. Today, marketing firms gather data effortlessly by just monitoring a user’s online “movements”. At first, this data collection from users seemed harmless. As an increasing number of internet marketing companies have made use of such methods, privacy issues started to appear. It became increasingly difficult to preserve privacy on the web. A user’s online behavior can easily be tracked, making him or her “target” for internet advertising companies. Users started to … Read entire article »
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