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How to Promote Your Wedding Photography Business Online Part 1 of 3

July 31st, 2011 | Add a Comment

There are a few methods to generate clients on the internet. The 3 most popular techniques are:

– Universal listing in the search sites like Google
– PPC (Pay-per-click) advertising
– Paid adverts in online websites and directories

The strategy you choose will depend upon a number of factors and each method may be applicable for different photographers at various times in their business cycle. Let’s take a look at each methodology in turn and analyse its strengths and weaknesses. In this article we’ll look at the first of these techniques.

Common Listing In The Search Engines

In principle, this is the handiest method and the one which each photographer wants. Everybody would like to be number one in Google for the keyword phrase ‘wedding photography‘. However with roughly 95 million (95,000,000) web pages being returned for this search term, it isn’t reasonable for most photographers to achieve this target. However by carful use of SEO (Search Engine Optimisation) techniques either thru work all alone or by hiring an expert SEO advisor, it’s actually possible to target less competitive terms which would be concentrated on a neighborhood like ‘wedding photography London ‘ and build traffic this way.

It’s important to follow some essential guidelines before starting out on a SEO campaign. Remember the three things that must be in place before you consider promoting a specific search term for your website:

– The term must be important for your business. There isn’t any point in being number one on Google if the folks that come to your internet site are not particularly interested in what you do
– The term must build traffic. Use the Google keyword tool to estimate the quantity of visitors you may get if you do well for the term Remember that the 1 spot takes a high share of all traffic.
– The term should have low competition. If you try to take on a powerful existing rival, then it may take you a long time to achieve results, if ever.

The downside is that the effort required to do the market analysis, change the internet site and promote it takes both cash and time and the results aren’t quick. A common SEO campaign will take 3 to 6 months to begin to generate results.

Conclusion: A good method for the long run. Research the field and hire a SEO expert to assist you. The money and time invested will pay off.

Pixcellence Wedding Photographers cover all of the UK. For more information on Wedding Photography London please visit their internet site.

categories: Photography,Weddings,SEO,Photographers,Wedding Photography